The Būband: Simple sizing, scientific fit

Genius in its simplicity. That’s how the Būband has been described. And of course, we agree.

However, there’s a catch: how we originally sized the Būband – to ensure it fits women of all shapes and sizes – was done with scientific precision. It’s not one size fits all. To ensure we got it right, we applied a mathematical formula to determine the best fit for our five sizes: extra-small, small, medium, large and extra-large.

Our size guide aims for accuracy and we think we’ve got it right. Our return rate is less than one percent, which tells us the women who are ordering the Būband are measuring themselves correctly and finding their perfect fit.

The great thing is, we fit women with small backs and large breasts, women with smaller breasts and broad backs, with breast that point straight out or down, to the side or any other combination of breast and back you can think of. The beauty of the Būband is that it doesn’t matter what your shape, we’ve got your size.

The great thing is, we fit women with small backs and large breasts, women with smaller breasts and broad backs, with breast that point straight out or down, to the side or any other combination of breast and back you can think of.

Accurate sizing is no easy feat – just ask any bra manufacturer. Not only do women's differing shapes and sizes need to be taken into account, over time (even from month to month) our breast size fluctuates due to weight loss or gain, hormonal changes, pregnancy, nursing, or simply as we age. So it’s understandable that bras and how they fit us may have some difficulties getting it right.

In fact, surveys show that almost 80 percent of women wear the wrong size bra.

According to a HuffPost article, “Some women know they’re wearing the wrong bra size but continue wearing it anyway. A study in the journal Ergonomics has shown that women with larger breasts tend to have an even larger error when choosing bra size.”

“Some women know they’re wearing the wrong bra size but continue wearing it anyway. A study in the journal Ergonomics has shown that women with larger breasts tend to have an even larger error when choosing bra size.”

The article goes onto say that “wearing the wrong bra size can produce breast pain and bra irritation. In a study on women horse riders and the impact of their bras, 40 percent reported breast pain and 59 percent reported at least one bra issue."

As breast researcher and consultant for Champion Athletics Jean Lawson says here: “There is no piece of clothing that is more difficult to design well than a sports bra. There are so many different parameters. It’s the most hooked into cultural stereotypes. You have to think about sweat, support, chafing, straps, slippage, and then looking cute. That’s a really long list of conflicting design requirements.”

Thankfully, the Būband only has one job – to prevent breast bounce – and three hooks and eyes to accommodate moderate changes in breast size, making it oh-so-simple to get the fit you need.


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