International Women's Day | Būband | Breast Support Band for Active Women

Happy International Women's Day!

We at Būband love this year’s theme for International Women’s Day (IWD), #PressforProgress, a powerful inspiration for women around the world to effect change.

Women’s sport is an important part of the IWD campaign this year, just as it was last year. In 2017, the USA Women’s Hockey Team adopted the IWD campaign theme, #BeBoldForChange to tally for equal pay.

Their drive for equal pay proves that to #PressforProgress doesn’t just happen in the boardrooms or on the street. It happens on the ice rink, in spin class, around the track and in the HIIT studios, too.

For us, we like the idea of pressing for progress in how we move – whether it’s walking your dog, playing at the park with your kids or training for a marathon. We can’t help wondering what would happen if we pressed for progress within ourselves and in the communities we live, without guilt or fear of judgement?

And we're not alone. A powerful report by Sport England found that fear of judgement – from families, other women and men – prevents women from being as active as they would like. Fears ranged from being judged on their appearance and ability, to fear that spending time on exercise will be perceived as self-indulgent and implies she is neglecting her domestic and/or maternal duties.

We know one small brand can’t change the world, but we can help take steps to change our world, by being a company for women, by women – one that is inclusive, encouraging and inspired by women around the world, of all shapes and sizes, who are doing what they love.

And this is just the start. We’re on a mission to continue building a strong community of amazing women. This year’s IWD theme highlights how far we’re away from gender parity and how far we have yet to go. Women’s equality comes in many forms. What does it look like for you, for your sisters, daughters, nieces and granddaughters? IWD doesn’t just last a day – it’s a movement that continues throughout the year. However you choose to #PressforProgress this year, we’ll be right there with you.

Lynne Koziey is the Founder and CEO of BounceLab Ltd., the company behind the Būband. 

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