Why the Būband™
We know that breasts move a lot during high-impact activity, even those clad in a sports bra. Studies show just how damaging – not to mention painful – this movement can be. But permanent damage to the fragile Cooper's ligaments can be avoided. Researchers say that “reducing strain across the mid and upper parts of the breast (precisely where the Būband is designed to be worn) will reduce the risk of damage to the internal structures of the breast.” So help your bra provide the support you need by adding the Būband. Science says your breasts will thank you!